价格优化模型的Methodology

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价格优化模型的Methodology

  To implement Price Optimization Models, practitioners should:

Select the preferred optimization model, determine the desired outputs and understand the required inputs; Collect historical data—including product volumes, the company’s prices and promotions, competitors’ prices, economic conditions, product availability, and seasonal conditions as well as fixed and variable cost details; Clarify the business’s value proposition and set strategic rules to guide the modeling process; Load, run and revise the model; Establish decision processes that incorporate modeling results without alienating key decision makers; Monitor results and upgrade data input to continuously improve modeling accuracy.

为实施价格优化模型,从业者应:

选择首选的优化模型,确定所需的输出和理解所需的输入;

收集历史数据包括产品数量,公司的价格和促销,竞争对手的价格、经济状况、产品可用性和季节性条件以及固定和可变成本的细节;

阐明企业的价值定位和战略规则指导建模过程;

负载,运行和修改模型;

建立决策过程,将建模结果没有疏远主要决策者;  监测结果和升级数据输入,不断提高建模精度。

发布于 2023-01-10 12:24

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