价格优化模型的Common Uses

　　Price Optimization Models are used to determine initial pricing, promotional pricing and markdown (or discount) pricing.

Initial price optimization is well-suited to businesses that have a fairly stable base of products with long life cycles, such as grocery, chain drug, and office-supply stores, and manufacturers of commodities like packaging and tools. Promotional price optimization helps businesses set temporary prices to spur sales of items with long life cycles, such as newly introduced products, products bundled together in special promotions and loss leaders. Markdown optimization is well-suited to businesses that sell short life-cycle products that are subject to fashion trends and seasonality. Examples include service businesses like airlines and hotels, and certain kinds of specialty retailers, such as apparel retailers, mass merchants and big-box stores.

价格优化模型用于确定初始定价、促销定价和降价(或折扣)定价。

最初价格优化适合企业,有一个相当稳定的基础与长生命周期的产品,如食品、连锁药品,和办公商店,和制造商的商品包装和工具。

促销价格优化帮助企业临时定价与长生命周期刺激项目的销售,如新引进的产品,产品捆绑在一起的特别促销和损失的领导人。

减价优化适合于销售短期生命周期产品的企业，这些产品受时尚潮流和季节性因素影响。例如航空公司和酒店等服务行业，以及某些特殊的零售商，如服装零售商、大众商家和大卖场。