产品运营英语(专业英语Day214丨企业应预先规划运营资金再设定目标)

专业英语Day214丨企业应预先规划运营资金再设定目标

Day214-美语发音听力.mp30:45来自尹彧

Any business handling physical goods must be able to obtain physical resources, must be sure of its supply.

任何需要处理物质商品的企业都必须有办法获得所需物资，也必须确保资源供应无缺。

Physical facilities — plants, machines, offices — are needed.

企业都需要物质设施——工厂、机器、办公室。

And every business needs financial resources.

而且每家企业也都需要财力资源。

In a life-insurance company this may be called “investment management”, and it may be more important even than marketing or innovation.

寿险公司可能称之为“投资管理”，而且可能把它看得比营销或创新还重要。

For a toy wholesaler the problem may simply be one of obtaining a seasonal line of credit.

但对玩具批发商来说，财力资源可能只是单纯的获得季节性贷款的问题。

Neither, however, can operate unless assured of the financial resources it needs.

然而，除非确定能获得所需的财力资源，否则两家公司都无法运营。

To set objectives without planning for the money needed to make operations possible is like putting the roast in the oven without turning on the flame.

没有预先规划运营所需的资金，就贸然设定目标，就好像还没有点着炉火，就急着把肉放进烤箱一样。

business 企业handle 处理physical goods 物质商品obtain 获得resource 资源supply 供应facility 设施plant 工厂financial resources 财力资源life-insurance company 寿险公司investment management 投资管理marketing 营销innovation 创新toy wholesaler 玩具批发商seasonal line of credit 季节性贷款neither 否则，也不however 然而operate 运营unless 除非assured 确定的set objectives 设定目标planning 规划operation 运营roast 烤肉oven 烤箱flame 炉火

本文内容来源参考书籍《管理的实践》

The Practice of Management

Peter F. Drucker

* 本书为第一部从实际执行层面立论的管理学书籍，第一部兼顾管理现有企业和创新未来企业的著作